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Before you start sharing videos on social media platforms, you should have a plan that helps you achieve your marketing goals.  For example, if your goal is to get more people to download an ebook, you could create a short teaser or how-to video and post the full link to your website landing page.  

It is also important to understand what works best for each platform so that you can build a strategy for each.  Different social platforms come with different marketing strategies.

YouTube
YouTube is huge and the second largest search engine, after Google, which means it’s a great place to be if you want to expand your business ratings in search engines. It is also a great place to build an audience and establish yourself as an expert in your field, which can ultimately lead to increased traffic to your website.

What’s important to remember is that, on YouTube, viewers don’t want to watch ads, they want to watch videos that are useful to them. For this reason, creating a series of How-To videos and otherwise educational videos around your business can be a great way to attract new viewers.  It is also a great place for community development-focused videos like Q&As, contests and giveaways.  The key to building an audience is creating regularly scheduled videos to keep viewers coming back.

Vimeo
Vimeo’s audience requires high-quality videos that are edited and well-produced. The goal is to create video that impresses rather than to show off your skill with a webcam.  Vimeo screams professionalism in the same way that LinkedIn does. If you want to show your business off to people who pay attention to good film production, engage audiences on Vimeo.

Facebook
Facebook is the ideal platform for reaching and engaging with clients and encouraging them to share your content with their friends to help spread the word about your business. Because of the fact that video auto-plays in Facebook’s News Feed, it’s a great way to stand out and grab the attention of your fans as they scroll through recent updates. Additionally, it provides a great opportunity to show off your personality through behind-the-scenes looks into your business.  Facebook now also offers live videos are real-time video posts on Facebook.

Twitter
Twitter is the go-to social network for conversations, and video is a great tool for getting the conversation started. The most popular video hosting platforms, including YouTube, Vimeo, Vine and Animoto, will play directly in the Twitter feed. 

Because of the “right now” nature of tweets, Twitter is a great place for sharing current updates, which means that videos of events and special promos work great here.  Make use of the @ replies and # hashtags to bring your tweets to the attention of influencers and communities for increased engagement.

Vine
If you can keep your video to six seconds, you can upload it to Vine.  Vine is an app owned by Twitter.  Some of the best ways to utilize a Vine video is to show off behind the scene work area or features of any upcoming product that you are planning to launch or maybe giving your audience a sneak peek into an upcoming event.

Instagram
Instagram has a 15 second non-looping video service. It serves as a better advantage over Vine since, Instagram comes with editing capabilities and other features that help you share your posts across different platforms like Facebook, Twitter, Tumblr, Flickr, etc.  

Instagram works best by using visual media for telling a compelling story about your business. It offers a unique platform to showcase your culture and people in addition to your products and services. The mobile nature of the app lends itself to quickly capturing moments, giving followers a chance to interact with your business in a way that can feel more casual and instantaneous than on other networks.  It is a great place to share company news.

Google+ 
Google Plus is similar to Facebook, but owned by Google, which owns YouTube, so the integration is seamless. You can either upload your own video or link to a YouTube video and it will be embedded right alongside your text.  Google Plus is a great place to network strategically within your circles of interest.  Don’t forget to use #hashtags here as well.

LinkedIn
LinkedIn is the world’s largest professional network online, with over 347 million members around the globe. It’s the ideal spot for business to business companies to reach professionals in their industries. Videos can be a nice, authentic way to share company updates, bring life to events and establish yourself as an expert in your field.

Snapchat 
Snapchat is growing by leaps and bounds with now more than two billion video views a day.  It’s also one of the only platforms in which you can draw creative on top of the video, making for some awesome Snapchat exclusive artists.  Most importantly, videos have a maximum life of twenty four hours, or less if the users choose to make it so. The urgency to see something before it disappears can be a huge factor. People respond to that urgency.  Gear videos to teens and young adults. It’s one of their main forms of communication.

We would love to hear what strategies you have used to share video on social media?  Stay tuned next week we will discuss how to measure your social media success.
 


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