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Once your phone’s pound sign, hashtags are now are the most popular way to categorize content on social media networks, including Twitter, Facebook, Google+, Instagram, and Pinterest, allowing your content to reach a larger audience and making it easy for you to find relevant content from other people and businesses. Hashtags allow you to connect with and engage other social media users based on a common theme or interest.

Hashtags make your posts more searchable, and easier for others to find.  Anyone will be able to find what you wrote by searching for the hashtag that you’ve used in your posts. On most social networks, you can both search for a hashtag, or click on one in a post to find all of the posts that have been marked with that particular hashtag.

Knowing how to use hashtags is fundamental to your success on social media. Here are a few suggestions to help you achieve that success.

Be specific when using hashtags
Hone in on passionate communities that shares an interest in one specific theme. The more specific you can get with your hashtag, the more targeted your audience will be—and a targeted audience generally means better engagement. Find one or two existing hashtags that really fit your photo, post, or tweet. Twitter has created this helpful infographic to help you choose the right hashtag.

Cater your hashtags to the social network you’re using
While hashtags on all social networks have the same fundamental purpose, the use of them still varies by network. For example, Instagram hashtags, are focused on the description of the photo. On Twitter, hashtags tend to be more focused a topic, or a group of people that you would like to engage.

Research your hashtags
It’s always a good idea to do some research to find out about the established hashtags on the topic of your tweet, Facebook update, or Instagram post. Chances are good that a social network’s community has already created a hashtag for the topic you’re posting about, and especially if you want to use a hashtag to get more people to see your post, it’s important to make sure that you’re using a hashtag that many users know or follow already.  The extra time you invest in research will pay off in engagement down the road.  Most networks will have guides for hashtag use and selection.

If you are a business come up with relevant, unbranded hashtags for your business
They don’t have to mention your business name, but should represent what your business stands for.  For example, a cattle feedyard may use the hashtag #wellfeed, with photos of their feedlot. Encourage followers to share their own photos using the same hashtag, which can start a growing movement to promote your brand. 

Hashtags shouldn’t be too long or too clever
In general, try to keep it short and sweet. Hashtags are supposed to make things easier to find and engage with, but long, complicated hashtags can actually be more arduous. Being too clever or offbeat will make your hashtag harder to search for and you want people to naturally search for your tag. 

Don’t use too many hashtags
Many consider it a hashtag “best practice” to never use more than two hashtags in a tweet or a Facebook update, since using too many hashtags may annoy or confuse your friends or followers.  On Instagram you can use up to 30 hashtags, but still be specific so your message isn’t diluted or comes off as being desperate for likes.

Don’t hashtag everything
Hashtags serve to make your content discoverable to a wide audience. If your Tweet, post or comment isn’t adding any substance to the wider conversation, you might want to consider leaving the hashtag off. For example, if you simply share an industry news update, leave the hashtag off of it. If you write a blog post that analyzes the impact of that news, then absolutely use a hashtag when you share it.

Using hashtags will allow you to make an impression on a wide social media audience. Make sure you’re sharing the best content, and making the right impression.

Just in case you haven’t seen it, here’s how you sound if you’re using hashtags the wrong way (I apologize in advance for the rude word at the end of this video):
 


Comments

05/12/2016 11:52pm

Thank you for your sharing. Hashtags are used to categorize the tweets. If you are clicking that hash tag it shows the all information related to that keyword.

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Agri-Marketing Solutions
05/17/2016 10:06am

Your welcome! Stay tuned for upcoming marketing tips.

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06/27/2016 2:43am

I have been using hashtags a lot lately. They serve as category aid in helping readers find useful information online. I remember the library on how indices are used. It was really easier back then. If only people will realize that the written word has so much to offer in terms of content substance, they would be spending less online. Instead, they will find happiness in reading and discovering new books.

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Thanks for sharing these wonderful tips on how to use hashtag. But while these rules may scare you away from attempting to use hashtags, don’t let them! Hashtags are a wonderful and powerful tool that can boost your tweet from being average to being great. Coming up with a quirky and unique hashtag can lead you to viral success or a campaign you can reuse in the future! Thanks for sharing this article and I hope you have a wonderful day!

12/12/2016 9:42am

loaded with unique points of interest

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01/04/2017 7:12am

It is very important for search volume and social media. My impression to video - that Ray Romano is a great actor.

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    Author Jennifer Archibald

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