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Most elements of communication have moved in the digital direction. Video creation is no longer the complicated process it once was and offers big benefits in marketing your business.

The statistics don’t lie.  YouTube receives more than 4 billion views every day.  In addition, 78% of people watch videos every week, 55% of people watch videos online everyday.  Social media posts with videos in them boost view by 48%, and visual content on Facebook specifically increases engagement by 65%.  More than 700 YouTube videos are shared on Twitter every minute.  This means more people seeing your content and going to your website just by adding a video.

All major search engines give a lot of value to videos.  Your video will rank higher every time than an article on the same subject.  YouTube is also the second largest search engine next to Google.

Here are some easy to implement tips for your business to integrate video into your marketing strategies:
  1. Potential customers or employees are going to go to your website to find out more information about you.  Often, websites undervalue their most important online real estate, as well as the time of those who visit their website, by having websites that are too wordy.  Tell your story by creating a short one to two minute video to explain who you are, what you do and why your business matters to your clients to put on your homepage of your website.  Video often can explain what your company does in a clear, concise and personable format, setting the perfect foundation for lengthier in-person conversations.
  2. E-mails with a video have a 53% higher click to open rate.  Even a 30 second video shot from your mobile phone can make a huge impact on getting people to read your e-mails.
  3. Use a video  posted on social media to promote your blog, e-book, white paper, or other content you’ve created.  Create a video that is not just promotional but also educational.
  4. Live stream events, podcasts, or start discussions.  Share thoughts you have about developments in your industry and get immediate feedback from you social media audience.
  5. Create video interviews or web series.  You might interview an expert or thought leader in your industry.  Or create a regular series in which your company answers frequently asked questions.  You can even syndicate the audio on iTunes and use the video on your blog reaching more people in multiple formats.
  6. A video review of your products can show things to the viewer that simply cannot be conveyed in writing.
  7. Use videos to guide your website visitors to different sections of you website making the experience similar to visiting an actual store. 



Video can turn heads and is a key component that shouldn’t be ignored.  Now, take these tips and apply them to your own business, considering how you might utilize video geared toward your specific market. Use video to breathe life into your products. Try something new. Have fun. Explore.  If you would like some assistance in starting your video marketing campaign, then consider putting Agri-Marketing Solutions to work for you.  Below you will see a video we produced for Plus One Manufacturing.

We would love to hear from you!  How have you used video to promote your business?

Stay tuned next week for how to easily create videos to market your business.

 


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Agri-Marketing Solutions
06/07/2016 3:49pm

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    Reflections of life and lessons learned in the fields of marketing and agriculture.  A place to shout from the roof tops our clients success and keep you up to date on industry trends.

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