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As farmers and ranchers we are groomed to be self sufficient, especially when you live miles from your nearest neighbor and 90 miles from the nearest Wal-Mart. 

When you’re trying to live a full, productive and effective life, it’s easy to fall into the trap of trying to do it all yourself. Whether this means micro-managing, or dealing with every little thing at home, it can initially seem like a way to make sure things are done properly and your mantra soon becomes one of - "if you want a job done well, do it yourself." 

Before long, of course, you end up feeling frazzled. You’re spending a lot of time on low-level tasks, you’re overworked, and you don’t ever seem to get a chance to pursue activities that you really enjoy. 

The “I-can-do-it-myself” approach typically leads to an enormous amount of unnecessary pressure, stress, and procrastination that could have been avoided by building in the right support structure early on. 

Asking for Help 
It's okay to ask for help.  One of the most absurd things we do to ourselves is not asking for it when we need it.  We don't have to struggle through life alone, whether what we need is information, encouragement, a helping hand, a hug, a ride or someone to just listen we can always ask. 

It is self-defeating to not ask for help when we need it, keeping us stuck in martyrdom or as a victim waiting helplessly to be rescued. 

Like most businesses, farmers and ranchers can't afford to hire in-house for every task that must be accomplished, there are simply jobs that must be outsourced.  Marketing is one of those jobs which can be overwhelming with so many different options – e-mail, print, online, trade shows, social media, websites and blogs.  Therefore it makes sense to hire someone to help you develop and implement an effective marketing plan that drives results and increases profits.  It can help you save time and money while driving your ideal clients to your website. 


Online Marketing 
Far too many business owners neglect how important online marketing is for their business success. For many businesses the reasons this seems to be true is time.  There's not enough time in the day to "do it all."  The reality is your customers are online.  My husband spends hours online researching farm equipment, seed varieties and cattle bloodlines. While my 81 year-old father-in-law still spends time pouring over the latest farm journals, he now has a touch screen computer that he daily looks up all the livestock sales market reports in a two state area.  

Your customers have a lot of choices online and it's important to constantly and consistently remind them you exist.  In order to be relevant in today's crowded marketplace being online is a must.  Your customers are online looking up what to do, where to go, who to buy things from and more.  Being online leverages multiple avenues for your business to gain visibility and is a must when connecting with customers. 

When most people think about SEO or online marketing, they might immediately think about ads on social media sites or Google ads but don't really know what it's all about. The fact that getting your business listed on the first page for a selected term can dramatically change a business for the better and should not be taken lightly.  


Content Production 
Keeping a website and blog maintained with consistent quality content is something that every business should do. The difficult part is that this can be a full-time job for someone who isn’t gifted in writing.  Maintaining a website and blog can be one of your best businesses marketing tools, therefore hiring a qualified professional is imperative to its success.   

If a business could save money and money hiring a plethora of experience, why wouldn’t they do it? Here at Agri-Marketing Solutions we already have built the relationships in the agriculture industry to leverage your marketing or advertising campaign.  Winging your marketing can be a waste of time and money when professionals can do a much more efficient and quality job.  Knowing where to outsource can help a company reduce wasted costs by attempting "to do all by yourself." Allowing you to focus on what your business does well and let others take care of the headaches. 

 


Comments

04/25/2016 12:07am

By digital marketing, you can spread your little business throughout the world and make it famous. In an ever more complex retail environment, customer engagement is essential but also challenging. Retailers must shift from a linear marketing approach of one-way communication to a value exchange model in which there is a two-way mutual dialogue and benefit-sharing between provider and consumer. Exchanges are more non-linear, free flowing and both one-to-many or one-on-one. For more tips visit brandyou.ie/services/how-to-increase-sales/

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05/31/2016 1:38am

The statement on the picture is really inspiring because its saying that its never a weakness to ask for help, instead it will allow you to be stronger and grow. I'm really looking for this blog because I'm doing a research paper about online marketing. This is a very informative and helpful blog because it states some facts and tips that are relevant to my research topic Online Marketing. I agree that one of the most essential part of our business is the content of our website and blog. They must have a quality content at the same time they must have the consistency to keep your business in a good track.

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Agri-Marketing Solutions
06/07/2016 4:20pm

I'm happy to hear you've found this helpful! Please let us know if there is a specific topic you would like to see us write about in the future.

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08/31/2016 9:58pm

I thinks your article will be very helpful for farmers! Very nice information here, thanks!

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    Author Jennifer Archibald

    Reflections of life and lessons learned in the fields of marketing and agriculture.  A place to shout from the roof tops our clients success and keep you up to date on industry trends.

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Agri-Marketing Solutions
10400 SD Hwy 75 Lodgepole, SD 57640
Phone: 605-564-4000