page contents
 
Now it’s time to take everything we’ve been working on in this goal setting blog series and set a foundation for your continued progress. Without putting something on paper, your goals will easily become just another good idea that never comes to pass.

There’s a saying that goes: “When humans make plans God laughs.”   There is an element of truth to this. Often we make plans and, well, plans change. We need to remain flexible so that our plan can adjust to the the twist and turns of life, but that doesn’t mean we shouldn’t make one. If you route your GPS to take you somewhere and a road block comes up, you just re-route. You don’t just avoid looking at the map all together! 

The 30-60-365 action plan is the tool we use to map our route to where we want to go. We start with our “big picture” goals that we wish to accomplish in one year (365 days). Then we work our way backwards to determine where we would need to be at a given time to be “on track” to reaching our goal. Notice, we only include a 30 and 60 day plan. The reason for this is that, predictably, plans change after about 60 days. By re-assessing our plans every 60 days, we give ourselves the commitment and accountability of a solid plan, but leave room for flexibility should life have something else in mind for us. 

Success is about creating a balance between commitment and flexibility.   In the worksheets that accompany this article that you will receive if you sign up to receive this blog, start by summarizing your dream—your larger, lifelong vision. This helps you remember why you’re doing all of this! Next, write down measurable goals that you wish to accomplish in the next year. Then, ask yourself what goals you would need to accomplish by the end of 60 days in order to be on track toward your year goal. From there, consider what goals need to be accomplished in 30 days, and finally, what needs to be done this week. Then, pick one to three actions that you can take RIGHT NOW.

Now that you have your roadmap, you’ll need to add a little more detail to your plan. Take a look at the 30 and 60 day portion of your goals and brainstorm as many of the tasks that will need to be accomplished in that 60 day timeframe. Come up with as many things as you can. Then, reorganize them into meaningful groups. Next, highlight or circle the items that are PRIORITIES—these are items that need to be done prior to working on other items. 

After assessing everything that must be done you’ll be even clearer what needs to be done in 30 days and what can wait until 60 days. Anything that seems farther off in the future than 60 days, make a not if there is any part of it that must be done sooner, and then take it off your list. Remember, Rome wasn’t built in a day. 

One of the greatest tools and habits you can have is to commit to a weekly planning session. At the beginning of every week, or even on Sunday night, take a few minutes to determine what tasks you need to accomplish during the upcoming week to stay on track toward your goals. 

You will either need a notebook, a calendar, an online list, or a white board. Make a list of all of the tasks you can think of that you intend to do in the coming week. If items need to be completed on a specific day, note this. If items are priorities that absolutely must be completed this week, star or highlight them and focus on these first. 

As the week moves forward, it feels great to be able to cross items off the list. Keep them on your list, do not erase them. This helps keep you motivated by showing you what you've accomplished. Remember that sometimes life happens and not everything on your list for the week will happen. That's okay, simply move it forward to the next week! 

One of the biggest challenges that people find when working towards a goal is following through.   Accountability is a tool to help you keep commitments. It is about having a reason to push yourself to continuously be motivated so that you can meet your goals. You can find ways to hold yourself accountable by doing some of the things already discussed, such as having a Ta-Da List and setting deadlines. However, going at it alone can prove to be challenging. Having others to be accountable to keeps you on track and also helps you create the success you want.

“A dream you dream alone is only a dream, a dream you dream together is reality!” --John Lennon 
This does not mean that you have to go into business with someone to be successful. It does mean that you may need a network, or a couple of individuals, that can share your journey. It’s helpful to have an outside perspective from time to time, and it’s really helpful to have someone who know what you’ve decided to do and is there to follow up with you to see how you’re doing.

For example, when I first started this business I met a couple of other people that were on a similar journey as me. During that process we would share our experience with each other, including our progress, challenges, and intentions. I have got so much out of the collaborative piece, the group has served as a great support system and at the same time as an accountability group that helped me stay focused in the right direction and with the right frame of mind. Because of the support of like-minded individuals, we continued to move forward and maintained the belief system that anything that we could accomplish anything we wanted. 

Finding Accountability Partners 
Your accountability partners should be folks that can be counted on for encouragement and reinforcement of what you are trying to accomplish. These can be individuals that are friends, relatives, colleagues, or business acquaintances. These individuals do not necessarily have to be on the same path as you or share similar goals, but it does help to have at least one person that shares your interests and can better understand your challenges. You should think of at least three people that would be a good source of accountability, and make a commitment to share your goals with at least one of them regularly. 

Create a system where you can share your goals with your accountability partner and they can share theirs. The key is to meet or talk regularly. The purpose is to share your intentions and goals, and then because you know that someone is going to be asking you about how things are going on a certain date, it keeps you motivated to have something good to report back to them. You can share what you will be working on today, your weekly plan, or even your bigger vision. This does not mean that you have to talk to them every day, but you should at least have a weekly time that you discuss what is going on and what you plan on doing for that week. This can be done in person, by phone, or through email. Doing this will help you stay heading in the right direction. Some of these individuals may even turn into collaborative partners. 

A good example of an effective accountability partner is a workout partner. If your goal is to get in shape or work out and you’ve decided to exercise regularly, it’s a great idea to have workout partner to join you when you exercise. Then, on the days you may not be feeling motivated and feel the itch to bail out, your partner will be calling you asking “see you there at 5?” You can also play this role with them. If a physical partner is not a possibility, having someone who shares similar fitness goals whom you talk to on a pre-determined schedule will keep you going, knowing that on Wednesday you’ll be checking in with your accountability partner and you don’t want to report that you skipped aerobics class. This process works well for any goal.

Take Massive Action 
Many times when we are reaching for a goal or something new we are tempted to take a small step to get our feet wet. It’s a form of indecision. It’s almost as if we are preparing for it not to work out and so don’t really go for it so that we have an excuse to not truly commit. The reasons that small steps do not work is because they do not truly show us what is possible, they do not create enough momentum, and even if we fail they do not teach us enough to be able to do it differently the next time. In other words, if you are truly committed to your goals the best thing you can do is to take massive action to get the ball rolling. Taking massive action demonstrates to yourself that you have made the decision to be successful and are truly committed to achieving your dreams and desires. 

Two of the biggest lessons I have learned from my journey and from studying truly successful people are: 
Never leave the scene of a decision without taking action. 

Indecision is a form of self abuse. 

Make decisions quickly and then immediately take massive action in that direction. Don’t worry whether it’s the “perfect” decision or whether it’s the “right” direction. Taking action in any action in any direction get things moving. For example, if you got in your car and turned on the GPS, it may not initially lead you to the right direction if it does not recognize which way you are facing or if has not updated your location. However, as soon as your car starts moving it will get oriented and then tell you to go in the direction you need to go, even if it means turning around. The same thing happens when you take action in life. Getting started is the hardest part, but once you make a move—any move—it becomes easier to assess if you’re going the right way and what steps to take to correct your path. Whatever you do don’t get stuck in indecision. 
Ask yourself, “what can I do RIGHT NOW?” 

The perfect time to start is now! What can you do that makes you feel “invested”? This can mean investing in yourself and your goal financially, physically or mentally. Once you take a massive action, you feel more committed. For example, you can: invest into a program, buy equipment you may need, buy a book, start writing ideas, make a phone call, share your idea, do research and write what you find, or join a program. Think about it: if someone wants to lose weight or get fit they can think about it all they want or they can take immediate action by joining a gym right away, going for a walk, finding a workout partner, writing a schedule on their calendar, or doing all of these things. It’s vitally important to take the first step now. The bigger the initial action step, the better the results you will get long term. 

One common mistake that many people make is that they rarely asses their results. They take massive action and make a solid plan, but then they continue to take the same actions and follow their plan even when it’s not working. At that point, their effort is pointless. They need to assess what aspects of their strategy are working and make changes to both their plans and actions. 

If we take the time to asses the results of our strategies, we will be better able to adjust our actions, often finding that small tweaks create major changes in results. 

Every day, ask yourself, “what did I learn? What went right? What could have gone better?” The same thing can be done every week. Take a day to reflect on your goal strategy and assess what is not working, what is working, and what changes you can make. Then reassess again the next week. 

When working toward your dreams and goals, it’s important to stay focused on the OUTCOME without being attached to the means (the “how”) by which you get there. You want to be committed to your goal, but you also want to remain flexible. By assessing your progress and your strategies’ effectiveness, you stay heading toward your goals while adjusting and trying new paths along the way. There are dozens of ways to get there. Never give up, just try something new. When something’s not working, it’s not a reflection of you. But your willingness to acknowledge and address what needs changing says you’re committed to reaching your goals and you’re willing to do whatever it takes. 

Other posts in this Goal Setting Series include:
 
 
So far in this blog series you’ve already assessed what you really want. You’ve created a “vision”—a big picture, long-term vision of what you would ultimately like your existence to encompass—no limitations, just pure dream. But, sometimes this dream seems so far outside of your current reality that you can’t quite get yourself to believe it. Even after finding evidence that you can, in fact, achieve it, you still need to prove it to yourself by GETTING STARTED! It’s often that first step that’s the hardest part. The good news is that when the first step is onto a bridge to your dream, you can see right away that you will get there. 

We know this because we’ve experienced it. We’re really good at thinking big, without limitations, and really believing our dreams are ours for the taking. But, we’re so good at it that we find ourselves living in limbo—one foot here in the now and the other floating somewhere in the ether, trying to find firm ground in that dreamland in our minds. As you can imagine, this position can leave one quite unstable. 

So, the question is, “How can you take your dream out of the clouds and make it concrete?” as well as, “How can dreams be more believable and immediately attainable?” The solution is to break down your dream into more manageable chunks—separate tiers—creating a bridge between where you are and where you want to be.

Visions and dreams tend to be big-picture, long-term oriented. For them to feel attainable and for one not to get stuck “waiting” to enjoy life in the process, it’s important to build a bridge. The bridge consists of two parts, the beginning and the middle, where the “end” is your dream or goal. The first part is enjoying today. You “get on the bridge” by finding ways to make your life TODAY more like what you dream. The second part is getting prepared. This is where you work on YOURSELF along the journey to your dream so that you are who you need to be in order to be ready for living your dream. 

There is a worksheet available to assist you with this if you sign up to receive this blog.

Not all goals are created equal! Believe it or not there is a science to writing and creating your goals. Knowing how to create goals is one of the major differences between why some people are so effective in reaching their goals and why some are not. In fact, the “smart” goal principles have been popular for quite some time, first appearing in 1981 as presented by George Doran in a business journal. However, the principles behind “smart” goals can be found in books that are over a century old. Success leaves clues, and these goal setting principals have been proven successful. As you go through this section, take a look at your goals and make sure that they follow “smart” goal principles. If they do not, then make the necessary changes. 

SMART GOALS are: Specific, Measurable, Achievable, Realistic and Time Framed. 

Specific: It is critical that your goals are as specific as possible. Many people set goals that are vague in nature and not precise. The problem with this is that it makes it hard to determine how to get to them and how to judge when we actually achieved them. For example, a statement like “I will be wealthy” or “I will lose weight” is too vague. Ask yourself, how will you know with certainty if and when you’ve reached your goal? In other words, you may reach your goals and still not know that you are there or you may find that you do not have the motivation because you really don’t know what you are striving for. Therefore, it would be in your best interest to have the goals say something specific like “I will lose 5 pounds in the next month” or “I will be making ten thousand dollars a month in a year.” At the end of the month or year it will be simple to take a look at your weight and look how much you are making and compare it to your goal. 

Measurable: As demonstrated in the above example, goals also need to be measurable. For example, if someone is going to school they may say, “I want to be more committed and involved in school,” but that may not be measurable. How would you be able to tell the goal has been reached? What is the criteria? This person could instead state clear objectives such as, “I will attend every class this month and study for an hour every day.” Another goal might be, “I will sign up for a student club or organization this week.” These goals are simple and concrete. Having goals that are measurable makes it easy for you to track your progress. 

Achievable: To build confidence your goals need to be reasonable and achievable. In other words, you do not want to set yourself up for failure, as it will not help you achieve your goals or stay motivated. For example, if a person is trying to write a book they may tell themselves, “I will start and finish the book in two weeks.” However, let’s say that the person has other responsibilities, such as a job, family, or life; is it reasonable for them to be able to write the whole book in two weeks? No. Especially if they’ve never considered all of the steps it takes. Instead, the person can take a look at their schedule, take all the steps required into account, and say, “I will write the outline for my book this week and dedicate two hours per day for the next two weeks. Then I will reassess my schedule and see how much more I have to go.” Again, it may be that the person finishes the book in two weeks because they get really inspired or ended up having more time that they initially anticipated. However, it is better to go above and beyond your goal than to make a goal that is not achievable and then have that demotivate you. 

Realistic: Another aspect of goals is that it needs to be realistic. With that said, we are big believers in thinking big and stretching reality. However, you do need to understand your capabilities and current abilities when you are making goals. For example, if your goal is to become a professional basketball player, and you're not currently playing on a team, never played a competitive sport, haven’t practiced very often and was not in the top tier of physical talent or ability, is your goal realistic? It is important to honestly evaluate yourself. Do you have the ability? Are you committed to making your goals a reality? Are you doing what it takes? Or can you adjust your goals to make them more realistic? Again, the point here is to build confidence and not set yourself up for failure. But, by all means, if you want to dream bigger and go for the “big time,” no matter what that is—then go for it! Just be sure you thoroughly understand everything it takes to be successful. 

Time Framed: One of the most important aspects of goals is to have a time frame. Having a set amount of time to achieve the goals gives the mind the structure that it needs to help you achieve them. For example, someone may want to change jobs, start school, or start their own business. However, if they truly look at it, they may find that they talk a lot about doing it, but never get anything done towards that goal because they have no time frame for it. For any goal to be effective it has to have a sense of urgency. Having a specific time frame gives you the motivation needed to get started and finish. For example, for a person that wants to go back to school, they may set a deadline for themselves to register for classes or for financial aid. A person looking to start a business may set a time frame for completing specific research, developing a business plan, and getting the business started. 

Remember, there are only two types of goals: the ones that we talk about but never do and the ones that we are truly committed to and will achieve. The difference between them is that the achievable ones are S.M.A.R.T. goals, while the other ones may just be a way of wasting time. 

Now take a look at your goals and ask yourself if they’re SMART! 

The importance of OUTCOMES 
When working on goals, there is a big difference between having a bunch of to-do’s and having a focus on outcomes. There are many people that stay busy, but are really not getting anywhere towards their goals. It’s like they have filled up their calendar but do not truly understand their direction or what is a priority. It reminds me of a hamster spinning their wheels and going around in circles. It’s not enough simply to do the motions—to make a list of tasks and chip away at it. Having a lot to do may make us feel busy and productive, but it can often be simply busy work and not productive towards our goals at all. What’s missing is an understanding of WHY you’re doing the task. 

What’s the OUTCOME you’re hoping to achieve? Simply a completed task is not the outcome. For example, if someone is in sales and tells themselves “I am going to make four phone calls a day this week” they may be able to make those four phone calls, but not actually achieve what they really wanted—which was to make two sales for the week. If the outcome is two sales a week, then that is his goal—and he’d probably need more than four phone calls. 

Here’s another example: someone is going to school and prepping for a test that has 20 words and definitions. They say their goal is to look over their words and definition every day for a week. However, that goal may not get them the outcome they’re looking for—an A on the test. It may serve them better if their goal is to memorize three words and definitions every day and review the ones that they learned the previous days so that by the end of the week they are guaranteed to know all the words. It may seem like a small change, but this small change can make the biggest difference on whether or not a person will achieve what they want. So, ask yourself are your goals focused on “busy work” or tasks, or are they goals that will help you create the outcomes you want?


Other posts in this Goal Setting Series include:
 
 
We all take the time to learn a new skill or trait, whether it is for work, school, or to pursue a hobby. We were not born knowing how to walk, tie our shoes, use words to communicate to each other, or ride a bike, but we are pretty good at those things today. So, how are those seemingly simple things different from the areas you want to work on changing now? They’re not. 

The process of change remains simple. First, recognize that there is something that you want to change. Second, recognize that you need to do something differently in order for it to change—such as practicing more—just like you did when learning to tie your shoe. Today you don’t have to put any thought into it. Your unconscious mind does the work. 

This is the way the mind works. When it learns and practices something new enough times, it develops implicit memory and the new behavior or response happens automatically. We won’t get into all the technical, psychological side of it here, but it is important to understand how your mind works, especially when you’re looking to make changes in your life. 

Here’s another example: have you ever driven home from work and spaced out, and when you finally got home you could not remember how you got from point A to point B?  What you experienced here was autopilot. This happens when your unconscious mind knows the way, releasing your conscious mind from having to pay close attention. This is happening all the time. Your unconscious mind quickly adapts to new, practiced thoughts, behaviors, and actions of all kinds. It’s why you brush your teeth in the same order every day (don’t you?). It’s why you can walk to the bathroom at night in the dark or with your eyes closed without bumping into anything. It’s why activities you do through your job or a sport you play are so easy—you’ve changed your mind by training it. 

All change eventually gets accommodated by your mind. Even scary changes will one day feel normal. What starts out feeling hard will slowly become habit, second nature. New ways of thinking and acting will eventually feel natural. 
And what does this mean? That change is only uncomfortable for a little while. Now, you just need to learn how to make it through that challenging period at the onset of change. You need to break the change cycle. 

Break Through the Change Cycle 
Nothing in life stands still. Science has shown us that the entire human body—every cell—completely regenerates itself within a span of about seven years. Brain scientists and psychologists have agreed that in each moment our brains are taking in new information and our minds are constantly assimilating this information into our neural network of thoughts, beliefs, and associations. 

You cannot have a new experience without it literally changing your mind, and life cannot exist without continuous growth and expansion. You are actually changing as you read these words. You are moving, growing, expanding, and changing. It is no secret that the world around you is constantly changing as well. 

We live in a time of unprecedented change, as technology expands our reach and capabilities and as global connectivity transforms our borders and cultures. There is no question: You are changing. The wonderful thing is that you have the power and ability to direct changes in your life. In fact, that’s what you’re reading this blog. Reaching for goals, by its very nature, means making changes. Even when you’re not actively working toward what you desire, what you feel, think, say, and believe about your life is constantly putting change into motion. 

You are creating your life as you go along, so you might as well create it intentionally. 

What determines your success or failure, and whether you direct your life’s change or feel like a victim of it, is a choice. YOU ARE AT A CHOICE POINT. You can choose to continue on with your life as you currently are living it, letting the external world and your past dictate what you experience, or you can choose to create your life to be everything that you dream.

Even if your gung-ho about transforming your life, there is an important obstacle you need to address in order to be successful. Most people find deliberate change to be a difficult process. Many well-intentioned people have changes they want to make in their lives and goals they want to reach, but they get stuck repeating the same “change cycle” over and over again. Below you’ll find this common cycle, and you’ll most likely find it to sound oddly familiar because most people experience this process of inspiration and resistance when they face a decision to change. 

1.  Discontent—You grow increasingly unhappy and discontent with an area of your life. You “hang in there,” tolerate, ignore, repress, or otherwise deal with the circumstance because it is comfortable and familiar, and you fear change. 


2. Breaking Point—Eventually your level of discontent builds high enough that you cannot take it anymore. You reach a “breaking point,” either through exhaustion or due to a dramatic event occurring that triggers the break. 

3. Decision—You decide you’re ready to change and declare that you will no longer tolerate the undesirable situation. You take the first step toward change, giving you a short-lived sense of hope. 

4. Fear—Usually, shortly (or immediately) after your feelings of empowerment, you encounter your fear. You become uncomfortable and anxious about the idea of changing. You doubt your decision. Both options look bleak. You feel helpless, empty. 

5. Amnesia—The fear of change grows strong enough that it makes the original situation look much better than you originally thought. You perceive the original situation as less anxiety-producing than the change. You’re used to it; it’s comfortable; it’s familiar. Plus, it has become part of your identity, so you resist letting it go. You temporarily forget why you wanted to change it so badly. 

6. Backtracking—Most people choose to go back to or stick with the item they wished to change. You essentially talk yourself out of changing. 

Inevitably, you soon will find yourself unhappy and discontent once again. Your level of pain will continue to increase until you reach another breaking point, this time even more extreme and more painful. This cycle will continue until one of two things happen: 

1. Extreme Pain: You have a breaking point that is severe enough to push through the change cycle. For many people, unfortunately, it takes an extreme circumstance to push them to evolve, such as major financial loss, job loss, loss of a loved one, the ending of a relationship, a severe accident, or a nervous breakdown. You see, your True Self knows what you truly want and will lead you to it. If you resist changing long enough, something will happen in your life that will put you in a position where you have NO CHOICE but to change. 

You do not need to wait until there’s a flood to move your home away from the shoreline. 

2. Self-Honesty: You have the humbling experience of realizing that there’s a part of you that doesn’t really want to change. You are comfortable with your habits, with what you know. You have a lot of fear that holds you back. You have many self-limiting beliefs. You receive some sort of benefit from staying where you are. You are unhappy because you want to be unhappy. You are addicted to the situation. You believe your pain is you; it’s your story. You can see your resistance to letting it go. Only after reaching this level of self-honesty can you truly choose to change.

Can you see how this change cycle has impacted your life? Are you ready for it to stop? Have you experienced change amnesia before? If so, you know that the more you move toward the changes you want the stronger your fear and resistance will become. Are you ready to swallow the pill of self-honesty, even if it is hard, because you are tired of being dissatisfied? Are you ready to take responsibility for your life and create the life you dream of having? Are you at the point where you will accept nothing less than what you truly want? 

Consider the following reasons you may have been allowing yourself to fall victim to this cycle: 

You don’t want to change. You don’t really want the thing you think you want. You may be trying to convince yourself to change to appease others or conform to what you believe you “should” do. If you don’t want to change, accept it. This is very common with people who say they want to quit smoking. They don’t really want to quit, they simply think they should quit. It never works. You have to want it. 

You don’t know what you want. You don’t know what you really want or you’re not allowing yourself to think about what you really want because you don’t think you can have it. So, you end up thinking you want things that aren’t what you TRULY want, and your True Self knows it. You’ll never feel inspired enough to follow through on change if it isn’t even what you want. Try imagining what you would want if time, money, and people did not limit you. 

Your dream isn’t big enough. The reward isn’t big enough. You aren’t excited. Happiness is excitement. Passion is what makes you willing to endure to attain a goal. What would you do anything to attain? 

You’re letting your fear be bigger than you. You don’t believe you can do it. You don’t trust yourself. You put everyone else before yourself. You’d rather tolerate severe pain than face temporary discomfort. Are you really willing to settle? Isn’t the fear of being stuck in a life you don’t want and missing out on your dreams more painful than the temporary experience of changing? 

You are attached to your problem. Your ego and identity are wrapped up in your problem, and you fear that if you let go of your problem you’ll have nothing to talk about. Who would you be? Would it be better? 

You’re benefiting from your problem. The benefit you’re receiving from not changing is bigger than your perceived benefit from changing. It gives you an excuse and something to talk about. It allows you to hide deeper issues from yourself and others. 

What are you holding onto? How does it benefit you to not change? Failure no longer has to be an option. Neither does doing nothing and staying stuck where you are. If you’re facing a potential change that’s nagging at you to be made, take some time in self reflection and be brutally honest with yourself. Is your desire for more, for fulfillment, for happiness finally strong enough that you are willing to encounter the obstacles and endure the fear? If so, congratulations, you will succeed—you are ready to break through!




There is a series of worksheet exercises and activities to help you embrace change that will be sent to you if you sign up for this blog at www.agri-marketingsolutions.com/thoughts.html.



You might also like to read:

 
 
“Whether you think you can, or you think you can’t–you’re right.”  
-Henry Ford
Last week we discussed goal setting and deciding how to figure out what you really want.  Now in order to achieve your amazing goals you have to believe in yourself and your ability to achieve it.

When most people think about faith they tend to associate it with a religious believe. However, we neglect to think about faith as a belief in ourselves that is crucial for us to achieve our goals. 

Faith is the confident belief, loyalty, and trust in the truth or trustworthiness of a person, concept or thing with strong conviction. 
Sometimes our goals seem improbable at best, if not impossible, because you just can’t wrap your mind around the idea that you can make this big thing happen.

If you’ve had a history that includes failure or disappointment, it is understandable that you may have doubts; however your past does not define your future. An important factor we must always keep in mind about faith in ourselves is that you don’t have to be 100% certain, you only have to have your faith overshadow your doubt. 

What if you could have a successful mindset even when you really don’t believe you can do what you want to do?

There is a series of worksheet exercises and activities to help you overcome doubt and have faith in yourself that will be sent to you if you sign up for this blog at www.agri-marketingsolutions.com/thoughts.html.

Many people that have gone from rags to riches will tell you that they had no idea how they would reach ultimate success, but they knew that if they just worked on their goal every day the right doors would open. In other words, you don’t need to see the other end of the tunnel; you just need to see the light that will guide you to the end. However, first you need to start building the tunnel! 

It is no secret that the things that we tell ourselves tend to create our reality. This self-talk is both internal and external. What we tell our self about our past, present, and future impacts our motivation because our beliefs can affect how we view our capabilities, what’s possible for us, and whether we feel we are worthy to have what we want. If we monitor our self-talk, as well as how we talk about ourselves to others, we can become aware of the beliefs that can be limiting. 

The trick is to be able to catch yourself in conversation (with yourself or others) and turn it around. A belief is just a thought you keep thinking, and so if we replace it with another, more empowering and motivating thought, every time we catch ourselves, eventually our belief will change as well. 

Think of it like a game and watch for opportunities to replace any negative belief with this new idea. What language is empowering to you? Find it and use it. Decide to choose attitudes, thoughts, beliefs, assumptions, opinions, judgments, and feelings that serve what you want to create. Research across the board has demonstrated that your viewpoint will affect your decisions and actions. Your attitude will determine what the outcome will be in your life. 

The power of belief can also be seen in one of my favorite books A Man’s Search for Meaning By Victor Frankle. This book described the experience of a psychologist who was in a concentration camp and his observation of the fact that a person's belief system about being in that camp determined how long the person could survive. He noticed that when a person lost hope they would quickly decay, but that a person with a great attitude could survive and thrive in these horrid conditions.

The content of your thoughts and beliefs exists mostly in our unconscious mind, beneath the awareness of your conscious mind. Think about your conscious mind as the captain of your ship and your unconscious mind as the crew. Even if the captain is not actively directing the crew, the crew is busy working. And what are they doing? Without the captain’s attention and focus, they’re on autopilot. They’re reacting to the world around them, listening to what the outside world tells them to do, and operating old, habituated thoughts and beliefs that direct your actions and ultimately create your life. It is important to take the helm of your ship and make sure your captain is directing its crew. 

A psychological term you may have heard is the “self fulfilling prophecy,” which tells us that we will end up creating exactly what we believe about ourselves because of our expectations. For example, if you continuously worry about an upcoming test in your life and imagine you will do poorly, you will do poorly because of the anxiety you produce and its interference with your cognitive functioning. At a scientific level, the command center of your brain, called the reticular activation system, ensures you’ll fulfill your prophecy by directing your focus toward what you expect. 

We are constantly surrounded by millions of stimuli at every moment. The reticular activation system limits your range of focus to a small number of stimuli—about 2,000 bits of information—to keep you from going crazy. By directing your reticular activation system to seek a solution by choosing to focus on something, you are directing your brain to focus those 2,000 bits on that specific request. What we think about, expect and focus on is what the reticular activation system will narrow our awareness onto. For example: Have you ever had a name of something you wanted to say, right there on the tip of your tongue, but could not remember, and then several hours later you are doing something else and the name suddenly comes to your mind? That happens because you had given a command, and your mind continued to look for the answer even though you were not aware of it, consciously. Or have you ever wanted or purchased a new tractor (for example) and then suddenly see that tractor everywhere? 

So, if the thoughts you’re thinking instruct your unconscious mind and your reticular activation system to be on the lookout, you want to choose your thoughts carefully. In fact, you want to stay focused on your goals, on the things you want in your life, on things that make you feel good. Why? Because you’re going to get what you focus on, whether you want that thing or not. If you focus on your failures, the things you don’t want, and things that make you feel bad, what will your reticular activation system be looking for? 

Don’t give up faith on yourself!  Rest assured that no matter what happens, you will be okay. Everything in your life has always worked out, fallen into place… eventually. Even when something bad has happened, you have survived it (you are here now, are you not?) and it has most likely lead to something good or helped you grow into the person you are now.  The parachute always opens.

Take this opportunity to remind yourself of the times your parachute has opened and prove to yourself that you have no reason to believe that it will not continue to do so! 

“Everything will be alright in the end, so if everything is not alright, it is not the end.” 
—The Best Exotic Marigold Hotel
 
 
A wise rancher once told me, “A lot of people work hard in their business, but you have to work hard on your business as well.”

Working with clients recently, I’ve found that many farms, ranches or agri-businesses don’t have clear goals when they hire me, which makes my job much harder.  So I’ve decided to write this next blog series on goal setting for your business and life.

Without goals, your life will unfold by default. Your default will be to continue to experience the same old patterns and to allow the outside world—your family, friends and society—to influence your life path. Your business goals are the same and will only be effective if you have a clear vision of what you want to achieve, and how.

By not setting goals and allowing yourself to go for your vision, you give away your power. 

This blog series is designed to give you all the tools you need to set goals for yourself that inspire you and make your business fulfilling, to plan for success, and to follow through.  There is a series of worksheet exercises and activities that will be sent to you if you sign up for this blog at www.agri-marketingsolutions.com/thoughts.html.

Most of all, I hope it will help you know how to live life to the fullest and enjoy the journey. Achieving life goals isn’t about the achievement of the goal—getting there—it’s about the experience of reaching for the dream and becoming a better person along the way. 

This blog series will be organized into four sections, based on the 4 steps required for goal success, but may extend beyond four blog posts. 

4 Steps to Goal Success 
1- Decide What You Really Want 
When you ask most people what their goals are or what they want out of life, they often cannot answer. And when they do, the goals they say are often what others have influenced them to want. This course will help you determine what YOU really want out of life and for your business and how to make your goals achievable and inspirational. 

2- Believe You Can Achieve It 
Many people hold themselves back from the goals they really want because they believe they cannot have their true desires. Often people don’t reach their goals, or even try, out of fear of change or failure. Through this blog series, we will help you find evidence from your own life that you can believe in yourself and give you the confidence to know that you have everything you need to be successful. Anything you want is possible for you. 

3- Create a Concrete Plan for Success 
Even the most strongly desired goal cannot be achieved without a solid, actionable plan. Often, people get discouraged when goals are not reached or attempts lead to failure. This is most often because the goal wasn’t well thought through and an effective plan wasn’t made. This blog series will offer detailed, yet simple, strategies for planning a route toward your goal, while keeping you motivated and on track. 

4- Stay Committed and Motivated 
Even the best plan is ineffective if the person following it isn’t motivated. And, unfortunately, most people leave motivation to chance—waiting until the moment that they need to feel motivated and finding it’s not there. This blog series will help you prepare your mind state in advance so that your true desire and a big reason for reaching for your goals are strong enough to pull you through those times when doubt, discouragement or procrastination threaten to zap your motivation.

Identifying Your Goals 
Knowing what your goals are can be more challenging than you may think. Maybe this is why so many people don’t set them. You may have heard that most people don’t keep their New Years’ Resolutions, but did you know that most people don’t even make one? Less than half of Americans make New Year’s resolutions. So, imagine how few people make goals the rest of the year, not many! A University of Scranton study found that, people who explicitly set goals are ten times more likely to attain their goals than people who don’t. 

A Staples National Small Business Survey found that more than 80 percent of the 300 small business owners surveyed said that they don't keep track of their business goals.  It also found that 77 percent have yet to achieve their vision for their business. 

Clearly only by establishing your goals will they be more achievable and effective.

The first step to achieving your goal is knowing what it is—so, what is your goal? What do you want out of life? What are your TRUE desires? I emphasize the word “true” because very often people’s goals are not their own, meaning they think they want what they want because they have been influenced by others. (You may also be interested in reading my other blog on this subject - Riding Into Your True Self)

Get Other People Out of Your Head 
Ask yourself, who do you allow to direct your life? Do you do what your parents or friends think you should do? Do you desire things because you saw them on TV? Do you limit yourself to what others will approve of? When’s the last time you asked yourself what YOU really want? If you are going to have any chance of accomplishing the goals you set for yourself, they absolutely MUST be YOURS. If you don’t even really want it, how do you expect to follow through when times get tough or the motivation’s not there? 

How Does It Feel? 
The most important thing to determine about your goal is how it makes you feel. Do you feel empowered by it or resistant? Does it feel exciting or burdensome? 

The reason this question matters so much is because if you really think about it everything that you have or will ever want in your life, everything, is because of the way you believe it will make you feel. Any goal or desire you have, don’t you want it because you believe you’ll feel better in the having of it? It will bring fulfillment, satisfaction, relief, pride, fun, a sense of accomplishment, freedom, joy? 

So, what is it for you? How do you want to feel? Sometimes considering this question helps you clarify that perhaps your goal isn’t what you thought. Or maybe it just isn’t specific enough. Perhaps there is more than one way to get what you want, which is to feel a certain way. 

Goal Setting 
So, now that you’ve considered the important questions regarding whether your goals are truly yours and the feeling behind the desire, it’s time to get your goals down on paper.   Writing your goals on paper is absolutely key. Not only do you then have a concrete object to return to in order to remind yourself of your goals and remain focused, you’ll also be sending a message to your unconscious mind that you mean business. 

It may be that you are entering into this process with a clearly defined goal already in mind. Or perhaps you’re only certainty is that you want to have goals and you need help identifying them.  But first, you want to make sure you are totally certain why you want to achieve these goals and are fully confident that you can achieve them.

Having a Big Enough Reason 
Right away it is important to get you to start thinking about what deeper motives are behind your goals. In order to succeed in life and achieve your goals, you need to know why you want what you want. And not only that, you have to have a big enough reason. If you're not motivated or haven’t followed through in the past, it may be because you need to DREAM BIGGER! You want your goals not to be just something you'd “like” to do... it's not a preference... it's not even a dream... it's a MUST! 

Always Ask the Greater Question 
I’m asking you to dig deep and make sure you have a true understanding of the real reasons you want to reach your goals. You’re not looking for the obvious or surface level reasons; push yourself to go deep!  Ask yourself why do you really want a particular goal?

Your Greater Purpose 
Your desires or goals are what you want; your purpose is why you want it. Some people feel purpose means that they have one ultimate, specific purpose, while others believe purpose means doing things for a greater cause or simply feeling passionate about what they’re doing. In either case, having a greater purpose behind what you’re doing will infuse everything you do with meaning. You find yourself getting excited, heated, or inspired when you think or talk about it. 

So, what ads purpose to your life? Perhaps you have a certain political, social, or religious belief that you care deeply about, or maybe you have a particular pastime or hobby that you do in which you find yourself in flow. There are also areas of your life that you may place a high value on, such as family, health, leisure, adventure, stability, or any other desire or need. Any of these things can be the greater purpose, the greater motivation behind what you do.

Achieving success can be challenging. It is your purpose and passion that will keep you motivated when you encounter fear or other obstacles that may get in your way. Having a greater purpose helps you commit to what you're doing, but it can’t just be because you want it, it has to be that you cannot have it any other way. That is what will get you through those moments when you face fear of what the economy’s doing or the environment around you or when you feel like the people in your life are standing in your way. Then it won't matter what’s happening around you, one way or another you’re going to get creative and you’re going to find a way to have the life that you want. 

Creating a Vision 
After looking at the greater purpose behind your goals, take some time to see and feel yourself living your dream. In the vision worksheet there is a short activity where you can take what you've put together and write a vision statement that really captures and helps you visualize the end goal you have motivating what you are doing. 

By setting your goals, you are ten times more likely to achieve them and you are well on your way to successfully achieving them!  Next week we will discuss believing you can achieve your goals.

Now it’s your turn did you find this post and the worksheets helpful?  What are your big goals?  Sharing your goals can inspire others!

You might also like to read:
“The future isn’t a far-off point, instead it arrives in daily doses that must be noticed and understood.”
~ Unknown
 
 
There is nothing better than meeting with someone face to face to build a working relationship. As I said in my last blog post, I have been traveling a lot for work the last couple weeks.  I thought it might be of interest to some of you to hear about some of my experiences, upcoming projects and what I’ve learned about our human need to connect with others. 

The first week of March my husband and I travelled together.  We left our home in Lodgepole, South Dakota in route to our first stop in Aberdeen, South Dakota to visit Greg Tople, a colleague, friend and our agronomist.  I was interviewing Greg for an article in Feedlot magazine on insect and pest control.  Greg not only has a pesticide company, but is also the owner Precision Ag Solutions which provides precision agriculture technology to farmers in North and South Dakota.  My husband was meeting with Greg to go over field maps and creating prescriptions for our upcoming corn planting season. 

After spending the night with Greg and his family,  we headed out the next morning to have lunch in Sioux Falls, South Dakota with our mutual friend, Dave Lydon, a pilot for Net Jets. We continued on to Lincoln, Nebraska.  Unfortunately, I was driving when we hit Omaha at 5 p.m. rush hour traffic, heading east towards Lincoln with the sun setting in my eyes. 

In Lincoln we spent the weekend with the founder of RotoMix, and Bill’s Volume Sales, Bill Pullen, who I was interviewing for Calf News.  Bill was preparing to set out on a National Geographic trip around the world, which was the perfect lead into his many trips all over the world selling RotoMix feed trucks.
I had a few short days at home before I was off again.  This time for some much needed “girl time” to reconnect with two of my girlfriends that I haven't seen in years!  We recreated the sixth grade slumber party, with my best friend from grade school and our mutual friend Jennifer Reisser in one of the most beautiful places in South Dakota; Interior which is a small town bordering the Pine Ridge Indian Reservation that is nestled into the sharply eroded buttes, pinnacles and spires of the Badlands National Park and surrounded by the largest undisturbed mixed grass prairie in the United States. Jennifer owns a beautiful store called Native West Trading that we will be building a website for.

The next day I met the most amazing Lakota couple on the Rosebud Indian Reservation.  Not only are they traditional Lakota's who deeply love their culture and live it every day they are also ranchers and amazing stewards of the land. The Fredricks, were interviewed for an article in Range Magazine.

I then headed to Valentine, Nebraska to work with web clients at Plus One Manufacturing, who build amazing cattle working facilities.  And then headed to Lincoln County Feeders in North Platte, Nebraska for an interview for Progressive Cattleman Magazine.  I have never seen a more impressive feedlot, and a more perfect fit for this magazine.  They have a state of the art feed mill and an amazing sorting system that revolutionizes how feedlots can market cattle.

With so much drive time, I couldn’t help but think about how social media has changed human connections and how throughout my trip almost everyone I encountered longed to connect in meaningful ways; which is the best part of my job. 

While social media is great for communicating with people around the world, exchanging information, connecting ideas and businesses, I also believe it is desensitizing human relationships.  

How did we get to the point where the artificial content on our phones is more interesting than the world around us?  Facebook has taken precedence over the real people and events scrolling through our daily lives.  We no longer reach out to reconnect with old friends because their entire life is posted to social media.  Yet, online friendships give a false sense of connection and often lack emotion.

I’m not saying we should completely disconnect from social media, but I believe we should be aware of when it interferes with our greatest asset, our human relationships; and there is no genuine relationship without giving of our time and attention.

Only through our relationships can we give and experience love and make a lasting impact on the life of another.  They are the source of our greatest joys and sorrows. They support us through thick and thin and in the end are maybe the only thing that matters in life. 
 
 
 
 
I love connecting with people. I want to make my customers experience with Agri-Marketing Solutions as personal as I can and this blog is the perfect platform for that. Creating an online brand is about sharing the love you have for your product, service or business, and sharing it authentically from your heart. Blogging is the best way I know to connect with and serve clients. Your product descriptions, website pages and e-mails can never go as in-depth as your blog can and will. There is so much media noise today that it's more important than ever to let others know what makes you and your business unique. A blog will set you apart and grow your following. Your blog is truly your platform. Unlike other forms of social media that you can't control, your blog is yours. You decide what is on it at all times, how beautiful it is and how inspirational your posts are. 

Think about your blog as another segment of your marketing plan. A well-written blog drives visitors to your website, improves your SEO, gives a boost to your Google rankings, and allows editors, producers, gallery owners, and other influential people in your field to learn about you and your brand. 

Blogging can be incredibly valuable to a variety of people and for a variety of reasons and is not just for businesses. My personal blog Montana Ranch Girl (which I've not kept up due to being busy on our ranch/farm/feedlot and developing this business) has benefited me personally, professionally and financially. I was not buying or selling anything but what it did for me was incredible. 

I was able to reach billions of people to promote myself and the farm/ranch lifestyle which created some unique opportunities. I was very fortunate to be featured in Marie Claire France Magazine and to appear on Oprah via Skype. 

Blogs also enhance your professional image, establishing you as an authority in your field. In many ways blogs are the new resumes validating and illustrating to readers, employers, and your network, that you are skilled and knowledgeable. I received job offers and was able to further my freelance writing career because of it. Only 1 percent of Internet users actively create new content, while the other 99 percent simply view it. Blogging helps you stand out and separates you from the herd. Who wouldn't want to hire someone like that? 

Blogging through my cancer treatment also helped me become a better person. In a foggy chemo brain it forced me to organize my thoughts and learn. I had to teach myself what I didn't know and articulate myself in meaningful ways. Writing for me has always been one of the best ways to delve within myself facilitating self-awareness and is a great way to internalize something I've learned or experienced. 

Most importantly, I've also been able to create meaningful personal relationships through the blog with people I would have never met anywhere else. I met the most incredible woman who I speak to on a regular basis. When we met through my blog, I would have never dreamt that my son who is in the Army would someday be stationed just a half an hour from where she lives. My son has recently gone through a rough patch in his personal life and with cows I wasn't able to fly out to be with him, but my dear friend was able to be there for him as a surrogate mom. 

The powerful aspect about blogging is that any type of personality can do it effectively – introverts and extroverts alike, organized or chaotic personalities, with pictures or words, or a little of both. Blogging inspires. It can transform a life with a simple word of encouragement or a breathtaking photograph. 

Whatever your reason for starting a blog, Agri-Marketing Solutions is here to help get you started, please feel free to stop in to discuss your blog idea over a cup of coffee or send us a message, we are here to help you create a blog that opens doors for you.

 
 
Picture
As farmers and ranchers we are groomed to be self sufficient, especially when you live miles from your nearest neighbor and 90 miles from the nearest Wal-Mart. 

When you’re trying to live a full, productive and effective life, it’s easy to fall into the trap of trying to do it all yourself. Whether this means micro-managing, or dealing with every little thing at home, it can initially seem like a way to make sure things are done properly and your mantra soon becomes one of - "if you want a job done well, do it yourself." 

Before long, of course, you end up feeling frazzled. You’re spending a lot of time on low-level tasks, you’re overworked, and you don’t ever seem to get a chance to pursue activities that you really enjoy. 

The “I-can-do-it-myself” approach typically leads to an enormous amount of unnecessary pressure, stress, and procrastination that could have been avoided by building in the right support structure early on. 

Asking for Help 
It's okay to ask for help.  One of the most absurd things we do to ourselves is not asking for it when we need it.  We don't have to struggle through life alone, whether what we need is information, encouragement, a helping hand, a hug, a ride or someone to just listen we can always ask. 

It is self-defeating to not ask for help when we need it, keeping us stuck in martyrdom or as a victim waiting helplessly to be rescued. 

Like most businesses, farmers and ranchers can't afford to hire in-house for every task that must be accomplished, there are simply jobs that must be outsourced.  Marketing is one of those jobs which can be overwhelming with so many different options – e-mail, print, online, trade shows, social media, websites and blogs.  Therefore it makes sense to hire someone to help you develop and implement an effective marketing plan that drives results and increases profits.  It can help you save time and money while driving your ideal clients to your website. 


Online Marketing 
Far too many business owners neglect how important online marketing is for their business success. For many businesses the reasons this seems to be true is time.  There's not enough time in the day to "do it all."  The reality is your customers are online.  My husband spends hours online researching farm equipment, seed varieties and cattle bloodlines. While my 81 year-old father-in-law still spends time pouring over the latest farm journals, he now has a touch screen computer that he daily looks up all the livestock sales market reports in a two state area.  

Your customers have a lot of choices online and it's important to constantly and consistently remind them you exist.  In order to be relevant in today's crowded marketplace being online is a must.  Your customers are online looking up what to do, where to go, who to buy things from and more.  Being online leverages multiple avenues for your business to gain visibility and is a must when connecting with customers. 

When most people think about SEO or online marketing, they might immediately think about ads on social media sites or Google ads but don't really know what it's all about. The fact that getting your business listed on the first page for a selected term can dramatically change a business for the better and should not be taken lightly.  


Content Production 
Keeping a website and blog maintained with consistent quality content is something that every business should do. The difficult part is that this can be a full-time job for someone who isn’t gifted in writing.  Maintaining a website and blog can be one of your best businesses marketing tools, therefore hiring a qualified professional is imperative to its success.   

If a business could save money and money hiring a plethora of experience, why wouldn’t they do it? Here at Agri-Marketing Solutions we already have built the relationships in the agriculture industry to leverage your marketing or advertising campaign.  Winging your marketing can be a waste of time and money when professionals can do a much more efficient and quality job.  Knowing where to outsource can help a company reduce wasted costs by attempting "to do all by yourself." Allowing you to focus on what your business does well and let others take care of the headaches. 

 
 
Working day in and day out with family can at times be challenging!  Here at our farm, ranch and feedlot my husband and I work with his 81 year-old father, his two brothers, and our employees.  Most of the time this is a blessing as we work together through droughts, blizzards, fires or other problems to overcome them as a family.  But it's not always that simple!  

Have you ever disagreed about a position you had with another person and you simply couldn’t figure out why he or she just could not agree with you? To you it seems so obvious and you know you are so right. “What is the matter with you? Why can't you hear or see what I'm saying?” 

I have been working on upgrading our ranch website and it's beginning to feel like an exercise in futility! Nobody can seem to agree on what should be said or how to present it and others just don't see a need for it at all or the importance of social media accounts because they don't use the internet. It’s amazing just how divided everybody can be on certain issues when we've spent years working together as a family.  

It's often easy to get caught up in the ceaseless dramas of life and to avoid pulling my hair out I had to take a step back and look at the situation from a different perspective to see what really matters. In every situation, we always have a choice, even if the only choice we have is to change our perspectives.  

This change of perspective didn't happen overnight, as I have been known to have a self defeating stubborn streak.   It took me some time, self reflection and a lot of gratitude to give up my smallness and narrowmindness that was making me crazy. 

After awhile I became fascinated by just how differently everyone sees the world and how our own perspective shapes what seems to be right and wrong and the implications this had in advertising and marketing. 

The reason for the disagreements is that the other people involved have a different perspective on the website and it's purpose. It's the same principle with everything - each situation, event, conversation, means something different to all those involved.  We give different meanings, according to our belief systems, and how we are affected by the event creating our own unique realities.     

“We don’t see things as they are, we see things as we are." - Anais Nin   

We look at situations, events, and interpret what other people say and do, according to our own set of past experiences, culture, faith, values, all of which help us form our beliefs about ourselves, about others, and about the world in general.  The meaning we give events, the way we make sense of our world, is based upon our set of core beliefs.  

But it is important to know that they are not necessarily true for other people and much can come from seeing another perspective. 

We are often afraid that seeing the others perspective could lead us to lose an argument … or worse, to being labeled as fundamentally wrong or damaged in some way. But the true value of another perspective lies in seeing the situation as a larger whole, allowing us to make a better decisions for ourselves and solve problems with true solutions that create a win-win situation for everyone involved instead of compromises.  Albert Einstein said, “Problems cannot be solved by the same level of thinking that created them.” This is also true with perspectives.  

It takes some courage to see the perspective of the other person, listen whole-heartedly, acknowledge it and then look for the best solution for both.  This does not mean that you have to give up your perspective. It just means that you add another viewpoint in order to get a more correct picture of the issue. 

This lead me to wonder, are your customers seeing the same things you are in your website, marketing and advertising?   

In marketing it’s very important that we are all on the same page and knowing just how differently we can all see the same things is key for understanding differences and bridging gaps between confusion and misunderstandings.  Especially in the world of agriculture where the 'ag literacy' gap widens everyday as people become further removed from where their food comes from and lack personal experience with or exposure to agriculture.   

Are we delivering the right marketing message to our clients, or are they seeing something entirely different. That’s why it’s important to get critical key feedback on every website, design or marketing campaign we at Agri-Marketing Solutions are doing. The worst thing we could do is be sending out a message that needs to be heard loud and clear and is completely misinterpreted. 

No matter how often I put my work out there, I’m still human. I’m still invested in what I do. I still want to impress people. And, what’s more impressive than doing it all on your own and getting it right the first time?  It's also unrealistic. 

It can be hard to let others judgements in and ask, “How do you think this could be better?” It can be humbling, to admit you’ve taken something as far as you can take it, or that you’re unsure of the direction you’re going.  But I am learning that sharing my work with others can help me get the best out of myself. 

We all have natural blind spots based on our unique view of the world.  I am very fortunate and grateful to have people in my life in the field of agriculture and outside of it that I can trust to be honest and balance my weaknesses.  Having these people in my life to balance out my weak points results in a stronger, more well-rounded final product, whether it's a blog post, a prime rib recipe, or a marketing strategy. 

These people also have a stake in my work.  They don't succeed unless I succeed.  Just as I don't succeed if my clients don't and the better my client looks, the better I look.  Maybe that sounds self-serving, and I suppose it is to an extent, but I prefer to look at it from another perspective. That of a true partnership when both parties are encouraged to be them best selves and produce better work it provides a win-win situation for everyone. 

So I have learned to be grateful to my family and the employees I work and live with.  Because of the disagreements the farm/ranch and feedlot as well as Agri-Marketing Solutions as a whole is all better for it. 

 

    Author Jennifer Archibald

    Reflections of life and lessons learned in the fields of marketing and agriculture.  A place to shout from the roof tops our clients success and keep you up to date on industry trends.

    Archives

    June 2016
    May 2016
    April 2016
    March 2016
    February 2016

    Categories

    All
    Agriculture
    Farm Friday
    Inspirational
    Marketing
    Tips & Tricks

      Subscribe by e-mail


Agri-Marketing Solutions
10400 SD Hwy 75 Lodgepole, SD 57640
Phone: 605-564-4000